Social media sites continue to dominate the online world as we start a new decade. From social bookmarks like Digg and Reddit to microblogging services such as Twitter and Plurk to social networking giants, Facebook and MySpace, and everything in between, they all have contributed a lot to the ongoing evolution of what we call the face of the Internet. To the average online user, they may just be great new ways to communicate and interact with people, but for us who work from home, they serve a bit more purpose than just mere socialization.
Take for example, Facebook, where it’s basically a social network that brings people around the world together to share a lot of things such as information, events, birthdays, photos, videos, links, fan pages, groups they join, games they play, applications they use and many more ways to interact with your friends, family, colleagues, distant relatives, etc. However, with the advent of Facebook Ads, the said site’s advertising venue, it has become more than just a place to socialize but also a place to promote your work from home and products from your online business.
Though Facebook Ads have shown some promise, we still have to wait and see how it fairs up with other online advertising resources like Google AdSense and AdWords. However, there are already some who have quickly switched from Google to Facebook and one of the main reasons, according to them, is the specificity of its targeting options or targeting methods. The way anadvertising system targets people or customers will be a huge factor on how effective your online ads will be. The next paragraphs will show you why you should give these Facebook Ads a try.
In Facebook Ads, you can target your customers by specific locations. You can type in the country. You can also specify the state, province or city if you like. Let’s say you’re only targeting people who are currently residing in Paris, France because your business is there. Furthermore, if you want your ads to appear to those Facebook users who have said in their profile information that they are living in Canada, you can do that by just clicking or typing something. This is great because you are sure that the ads will be shown to the folks you’re really targeting in yourwork from home.
Next targeting option that’s nice as well is through education. Are the target audience for your work from home already graduated from college? Are you targeting high school students? How about college students? What’s even nicer about this targeting option is that you can specify which college or university they are in or they have been and what college degree they took or are studying. At the same time, you can specify the year or the range of years as to when those people have graduated.
After location and education, Facebook Ads lets you target through age. Many individuals are now on Facebook, even those with age 40 and higher. This just means that you can target almost anyone in thissocial networking site, from teens to young adults to adults. That’s a whole lot of people considering the fact that Facebook has now more than 400 million members.
Facebook Ads can be the breakthrough that you are looking for especially if your work from home mainly involves online advertising. Right now, questions still pop into everyone’s head. Will Facebook Ads overthrow Google in terms of online advertising? Will it live up to its hype? Is it better or more effective than others? There’s only one way to find out and that is to try.